SEO Best Practice, SEO Best Practices Optimization

SEO Best Practice, SEO Best Practices Optimization

         The title element of a web page is meant to be an accurate and concise description of a page's content. This element creates value in three specific areas (covered below) and is critical to both user experience and search engine optimization:






Relevancy:

       What is relevancy.?

                     Creating a descriptive, keyword-laden title tag is important for increasing rankings in search engines. The screen shot below comes from SEOmoz's survey of 37 influential thought leaders in the SEO industry on the search engine ranking factors. In that survey, 35 of the 37 participants said that keyword usage in the title tag was the most important place to use keywords to achieve high rankings.

                            As title tags are such an important part of search engine optimization, implementing best practices for title tags makes for terrific low-energy, high-impact SEO tasks. The recommendations below cover the critical parts of optimizing title tags for search engine and usability goals:

Be Mindful of Length:

                70 characters is the maximum amount of characters that will display in the search results (the engines will show an ellipsis - "..." to indicate that a title tag has been cut off)




Place Important Keywords Close to the Front of the Title Tag:

                 According to SEO moz's testing and experience, the closer to the start of the title tag a keyword is, the more helpful it will be for ranking and the more likely a user will be to click them in search results (See below).








Leverage Branding:

               Many SEO firms recommend using the brand name at the end of a title tag instead, and there are times when this can be a better approach. The differentiating factor is the strength and awareness of the brand in the target market. If it is a well known brand, and it can make a difference in click-through rates in search results, the brand name should be first. If this is not the case, the keyword should be first.

Consider Readability and Emotional Impact:

             Creating a compelling title tag will pull in more visits from the search results. Thus, it's important to not only think about optimization and keyword usage, but the entire user experience. The title tag is a new visitor's first interaction with your brand when they find it in a search result and should convey the most positive impression possible.

Browser:

            The title tag of any page appears at the top of Internet browsing software. While this is important for user experience, this location has been noted to receive a relatively small amount of attention from users.

Search Engine Result Pages:

           Using keywords in title tags means that search engines will "bold" (or highlight) those terms in the search results when a user has performed a query with those terms. This helps garner a greater visibility and a higher click-through rate.

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